The Ad-Free Means Ad-Free Act would ban a video streaming service from adding commercials to a plan sold to customers as ad-free within the first year after signup.
Last season, football streaming platform NFL RedZone included ad breaks, for the first time since it launched in 2009.
Netflix and Disney+, both in 2022, and Amazon Prime Video in 2024, also added ads to their baseline price tier, after having previously been ad-free – forcing customers to now pay an extra surcharge to avoid ads.
New York Democratic Rep. Josh Riley introduced the bill in the House.
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